Dana Green Team
Big picture mindset.
Dana Green is the top agent in Lafayette, California, just outside San Francisco. She had already grown a class-act team of listing and buying specialists, as well as her own staging company. She was ready to strategically position her brand to elevate her team members, communicate her unique point of view, and place her as the CEO leading the charge.
C R E D I T
Creative Agency: 1000watt | Creative Direction: Patrick Sanders | Design: India Myers | Illustrations: Studio Fago | Writing: Jessica Swesey
A visual direction based on harmony and architectural cues
Dana Green Team’s brand is defined by positivity, multifaceted thinking, and a sharp focus on design. The brand’s attributes led me to a balanced, harmonious grid system built around the golden ratio.
The green in the color palette was considered sacred (Dana loved that it tied back into her name), but I introduced a soft, warm orange as the new main brand color to live alongside a richer, more vibrant green that amps up the sophistication.
A community connection
An undeniable part of Dana Green’s brand is her lifelong love of Lafayette and surrounding communities. In her time as a Realtor, she always emphasized giving back and staying connected to where she works and lives. Her team commissioned custom illustrations of her local markets by Studio Fago, which we incorporated into key brand touchpoints like community love letters — advertisements to celebrate their roots and community-building efforts.
